
My new Logo
When you think of a furniture repairman, or a woodworker what comes to mind?
Maybe you picture an older gentleman, with a beard, a hat, maybe wearing flannel, carpenter jeans, and boots?
Many people that I ran into Expected at least an older gentleman.
When I started this business in 2003 I was still in my twenties. Often when I would show up at a job, the person at the door would look at me with a quizzical expression. They would say something such as, “I was expecting someone much older. Are you sure you know how to repair antiques?” “Did your father teach you?” “How did you learn how to do all of this at a young age.” I even heard once. “I bet your expensive as hell, did you just graduate college with a furniture conservation degree? How much real experience have you had?”
I had to come up with one liners. I said things such as, “I may be young, but I am good.” or “I apprenticed under the best.” (Thanks Johnny). Or I would say “My family has a long history of woodworking.” Which is true, there were many woodworkers in the Willard Family.
Still they would say. “Well how many years have you been doing this.” I have had some refuse my service after I would say less than 10 years. So it was hard. For a while I would have to count the years that I was an apprentice.
These were some of the barriers I had to cross before I was allowed to touch their furniture.
The funny thing is that I still would get this throughout my thirties. I was usually clean shaven. They would make comments that I did not look like a woodworker.
I was getting tired of it so I started to wear flannel, carpenter jeans, and boots, and I even started wearing an old hat. I stopped shaving as often. I only would shave when I needed to which was about 2 to 3 times a week.
The result was that I actually have had people tell me I look like a woodworker. The customer’s that were nervous were finally at ease with me touching their furniture.
He must do good work because he looks the part.
Even now that I am in my forties I still get the occasional person that says I look too young to do this work.
They say I expected a man with a long grey beard, LOL!
At least I had my flannel, my boots, my carpenter jeans, and my hat on.
Now I say you should see how young my apprentice is!
Let me know what you think of my new logo. I am excited to start getting some shirts made, and also some signs for my truck to start out the new year.
Zeke Willard